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An epidemic has made people think more about life, regardless of their attitudes, lifestyles, or habits, and they are changing in a subtle way. People value safety and convenience from daily necessities. Food must be green, clothing must be safe, household items must be environmentally friendly ...

In home life, bedding, towels and other supplies, as the closest "partners", deserve more "care". Taking towels as an example, daily habits such as frequent hand washing and disinfection are bound to increase the frequency of towel use. Towels are necessities of life, and the three-month "life cycle" is becoming familiar to consumers.

At the same time, another "species" has gradually come into people's attention, and has gradually been accepted by the market due to its convenience and disposable properties. This is a disposable face towel.

At present, the domestic disposable face towel product market is rapidly growing due to consumption upgrades and the promotion of young consumer groups. It is understood that in the e-commerce platform, sales in January this year have increased several times compared with the same period last year. The emergence of disposable face towel products and the rapid growth of the market are determined by the excellent characteristics of the material and the product itself. In particular, the launch of degradable series of face towel products such as disposable spunlace hemp, cotton and plant fiber, has further enhanced consumer recognition and acceptance.

為何 Why are disposable face towels so favored?

In such a special period, disposable face towels will bring another kind of "security". The word "disposable" sounds like two parallel lines with "cross infection", so in such a use scenario , More people choose one-time face towel. In fact, the advantages of towels and disposable face towels are equal, but the disposable face towel has its own personality.

Take a cotton face towel as an example. Cotton comes from nature, is natural, safe, and soft and comfortable. Initially, such products were mainly cotton towel products for baby care, and women's beauty and makeup materials. However, with the good experience of young Bao Dao and Bao Ma, the product has been rapidly expanded to the field of disposable face towels and cleansing towels, which also shows that such products have indeed brought good results to consumers. User experience and quality of life.

But many consumers talk about disposable face towels from the perspective of paper towels or traditional textile towels. In fact, disposable face towels are a new type of textile between paper towels and towels. They are made of spunlace non-woven textile technology. It belongs to disposable disinfection sanitary products. Compared to paper towels and towels, there are many "just right" experiences.

But at the end of 2019, a self-media public account evaluated 12 popular facial towels, and the results showed that 6 models detected migratable fluorescent whitening agents. Is this really the case? How do disposable wash towels perform in the market today? What kind of product is assured? Which products are worth buying in the market? Next, we will discuss these issues with some disposable face towel brands.

One-time face towel market "sings fast"

But the shortcomings still need to be considered

Regarding the disposable face towel market, the relevant person in charge of Sanli Group said in an interview that in recent years, the disposable face towel market has been “singing and advancing”, and it has become a new market growth point for the towel industry. It can be seen that disposable towels have replaced traditional towels in certain usage scenarios, and this growth rate is very considerable. At the same time, the pressure on traditional towel manufacturers is also huge.

Because of seeing such a market prospect, many cross-category brands and companies have also "killed" this market. For example, beauty brands, mother and baby brands, and paper brands have also begun to deploy this category. At the level of brand building and market channels, traditional towel companies have natural deficiencies compared to this type of companies, so traditional towel companies will face a severe test. Without embracing change, the original market will be eroded; however, change will also face brutal market competition and the opponents are very strong.

It is understood that Sanli began developing disposable face towel products in 2016 and sold them online. In 2018, it began to focus on the layout, and signed a contract with Ouyang Nana as the spokesperson for the image, while focusing on the development of offline sales channels. Through more than a year of efforts, significant market effects have been achieved.

As a non-woven fabrics-producing company, Xinlong Holdings (Group) Co., Ltd., the relevant person in charge also expressed confidence in the disposable face towel market. "At present, we are increasing investment and expanding Production capacity and improve the environmental conditions of production in order to better meet consumer needs. "

Relevant person in charge of Cotton Blossom Duokai (Shenzhen) Technology Co., Ltd. (Mian Shang brand face towel) also said that the current disposable face towel market is growing, consumer enthusiasm is constantly rising, potential audiences are large, and there is a large market share. At the same time, in the information age, there are also fast-recognized communication channels and forces.

But from some phenomena, there are still many shortcomings in the disposable face towel market. For example, the description of the product is inconsistent with the actual materials used, the category of the product is different, and the implementation standards of the product are different. This requires the authority to give correct guidance to regulate the market. Therefore, while this category is growing rapidly, how to maintain positive and healthy development of the entire industry and ensure safe and recyclable product output is an issue that companies need to think about.

No need to talk about "fluorescent" color change

Recognize brands and materials

Can be assured of close contact

In 2019, a self-media public account of 12 popular face towels was evaluated, and the results showed that 6 models of migratable fluorescent whitening agents were detected. In this regard, "named" brands have issued statements through their official public accounts, saying Its home-made cotton soft towel contains migratable fluorescent agent is false. After this turmoil, consumers and manufacturing companies have become vigilant. Are the face towels we use really safe?

It is understood that the migratable fluorescent whitening agent is a color conditioning agent, which has the function of brightening and brightening, and is widely used in many fields such as papermaking, textiles, and detergents.

In this regard, the relevant person in charge of the Xinlong Group said that regarding the issue of disposable fluorescent towel products "fluorescent agent", due to misleading by some non-professionals and the media, it caused great misunderstanding and even fear to consumers. Yes, it does need scientific explanation and clarification from a professional perspective.

The relevant person in charge of Xinlong further explained that "fluorescent whitening agent" is a substance manufactured by humans to generate fluorescence. Its purpose and use is to make use of optical color supplement to make white or light-colored items (such as textiles) , Plastic, paper, etc.) whitening, brightening or brightening, also known as "optical brightener", "white fluorescent dye" and so on. People are worried that the fluorescent whitening agent will migrate into the human body, which will affect the safety and health of the human body. Therefore, the country has also formulated relevant testing standards and product quality standards. Therefore, if a disposable face towel is tested by an authoritative third party to confirm that there is "no migratable fluorescent substance", then it can completely ensure safety in terms of fluorescence quality indicators.

According to its introduction, non-woven face towels such as disposable cotton spunlace produced by regular manufacturers use natural cotton as the raw material. Through fine opening and impurity removal processes, small cotton leaves and cotton The stalks and cottonseed hulls are removed, and then weaving and tangling with pure water, intertwining each thin and soft cotton fiber to produce a pure cotton spunlace non-woven fabric. Because the spunlace process has high requirements on cotton raw materials, cotton fibers are too short or of poor quality, and normal opening, carding, and hydraulic entanglement cannot be performed. The natural cotton fiber itself is white, and there is oxygen in the production process. The bleaching process, so the whiteness index of the product is already very high, there is no need to add fluorescent brighteners, so it is completely safe and reliable.

In this regard, the relevant person in charge of the Sanli Group also mentioned in the interview that there are two mainstream materials for disposable face towel products, one is a 100% cotton material, which is subjected to high-pressure spunlace molding; the other is regenerated cellulose Fiber, also known as plant fiber, is also high pressure spunlace formed. Pure cotton face towels are relatively more natural and skin-friendly, but the product price is relatively high. Neither material is added with a migratable fluorescent whitening agent during the production process.

"When Jianrou Jianrou products went abroad for the first time in 2013, we knew that our market was not only domestic, but also facing the world market. As a big textile country, even if it is a small face towel, we must also make a response. Some world standards make the world aware of Made in China. ”The relevant person in charge of Jianrou also said that each batch of products will be regularly sent to the relevant national inspection department or a third-party authority for testing, regardless of the tissue-based migratable fluorescent agent. Testing or testing of fluorescent materials for import and export of textiles meets relevant standards. It is not scientific to rely on a commercially available highlighter or a convenient detection device to determine whether it contains fluorescent components.

It can be seen that brand companies have made great efforts and efforts in terms of product quality control. But with the growth of the market, more and more companies produce this type of product. The quality of the product varies, and consumers' blind purchase will make consumers have a bad impression on the product. In this case, how can consumers buy assured products?

Shopping guide:

具體 In the specific purchase method, the relevant person in charge of Xinlong reminded everyone that consumers should pay attention to two aspects when choosing disposable cotton face towels. The first is the ingredients of the product logo. If it is 100% cotton fiber, it is better for water absorption, softness, skin affinity, low irritation and hypoallergenicity to the skin. Here we need to remind everyone that some companies in the market will use "cotton fiber" or "mian flexible fiber" as material introduction. "Cotton fiber" or "mian flexible fiber" does not mean "cotton fiber". In addition, the surface of the disposable face towel must be uniform, clean and free of impurities, and at the same time have good strength and toughness. In the process of use, it is not easy to be pulled or deformed, and fluffed.

The relevant person in charge of Sanli also said that when choosing a face towel, consumers must first look at the brand. Well-known brands are guaranteed in product quality, and generally do not use low-quality products to damage the brand's image. Secondly, it depends on whether the work execution standards, materials and specifications on the packaging are accurate and clear. Another is to choose the size, thickness, and pattern of the face towel according to personal usage habits.

賞 Reward for Disposable Facial Towels

In recent years, in the general direction of "technology, green, fashion", in terms of product innovation, each company has also demonstrated its capabilities.

For example, Sanli developed organic cotton disposable face towels. From the organic cotton cultivation, to the transportation of raw materials, the production of spunlace, to the finished product, the production process of organic products is used throughout, without dyeing or adding any additives. Organic cotton face towels are more natural, delicate, and safer. After being marketed, they have won the favor of many women with high quality needs.

In addition to the Xinlong Group's production of disposable cotton face towel products, the Xinlong Group has also specially developed hemp series and linen-cotton blended face towel products. Hemp fiber, known as the "king of natural fibers", has better moisture absorption, breathability, comfort, heat dissipation, mildew resistance, radiation resistance, and UV resistance than cotton and other natural fibers. It can realize the antibacterial effect without adding any substance and is used in the field of disposable sanitary products. It has unique functional characteristics.

In addition, in addition to the plain weave face towels currently on the market, Xinlong uses punching, jacquard, embossing and other subsequent processing processes to create different patterns and appearance effects on the surface of the face towel, which improves the face towel Value and aesthetics also better improve the decontamination effect and cleaning effect of the face towel.

The cotton brand has always used pure natural cotton for product planning and output. With the rapid development of our domestic spunlace process, the material of pure cotton spunlace nonwovens is highly efficient, naturally degradable, The advantages of dyestuff pollution and safe and reliable use were quickly recognized by the market. In response, Mian Shang also produced a product "Mian Shang · Disposable Facial Towels".

"Only when the quality of its own products is excellent, can it remain optimistic about the market prospects." This is the consensus of disposable face towel manufacturers and brand owners, and believes that in some future use scenarios, disposable face towels " "The appearance rate" will become higher and higher, and will be closely complementary to the use of traditional towels. After all, it has the same safety and comfort as traditional towels except that it is convenient to use.